Selling a Home

Is the intersection of Cherished Memories of the Past and Hopes and Dreams of the Future.

Get Your Free Market Analysis

How Betty Can Help

Unlock the Full Value of Your Home

With over 20 years of experience in Ventura County's real estate market and as a former Certified Residential Appraiser, Betty Fernandez ensures your home sale is seamless and successful. From pricing and tailored marketing to expert negotiation and smooth closings, Betty delivers strategies designed to maximize your property’s value and achieve your goals.

Home Valuation

Creating the best perception of value for your home

How your home is presented online and in person impacts the sales price—work with me for expert strategies to maximize your value.

Pre-Listing Inspections

Identify and address potential issues upfront to build trust with buyers and avoid deal-breaking surprises.

Make Your House Sparkle

Clean, declutter, and organize to make your home shine and leave a lasting impression on buyers.

Staging for Success

Depersonalize and stage your home to capture stunning photos and attract the highest offers.

Marketing and Advertising

Leverage cutting-edge tools, social media, and syndication to showcase your property to a wide audience.

Buyer Screening

Ensure buyer qualification upfront to avoid delays and secure a smoother transaction process.

Pricing It Right

Set the right price to sell quickly and create the best perception of value for buyers.

Pre-Listing Inspections

By bringing potential problem areas to light before sellers put their house on the market and creating an environment of trust and goodwill between sellers and buyers, prelisting inspections can reduce parties’ stress level and eliminate many of the bumps that can throw a deal off track.
The need to make certain repairs—such as to mechanical systems (heating and air conditioning, plumbing, and electrical) and to address safety issues—almost goes without saying. But the prelisting inspection can help the owner decide which, if any, of the remaining projects to address before putting the house on the market.

Even if sellers decide not to make any of the suggested fixes, a prelisting inspection can still prove beneficial. It allows sellers to obtain cost estimates for needed work, so they can offer potential buyers an appropriate, not excessive, discount off the listing price.
A prelisting inspection helps get buyers comfortable with the idea of making an “as is” offer. There’s also a greater sense of security because the seller is being very transparent, demonstrating that there’s nothing to hide. 

  • Home Inspection 
  • Wood Destroying Pests/Vermin 
  • Chimney Inspection 
  • Roof Inspection 
  • Sewer Lateral Inspection (as required) 
  • Septic System Inspection (if needed)

Thanks to the Internet, potential buyers are walking into homes more knowledgeable than ever before, and sellers need to do everything they can to sell their house with fewer surprises or hiccups.

Cleaning And Decluttering

Make Your House Sparkle

Clean the windows, carpets, walls, lighting fixtures, and baseboards to make the house shine.

Staging Is Less Expensive Than Your First Price Reduction!

You never get a second chance at a great first impression! Depersonalize, Declutter and Stage the property to capture the best photography and attract the most buyers to your home. This creates the highest perception of value aside from your quality upgrades.

Marketing and Advertising

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 150 publishers syndicating to 750 of the most popular search Websites 

  • Social Media 
  •  Print Marketing 
  • Postcard Mailing 
  • Open Houses (with Seller’s permission)
Syndication

Buyer Screening

By having our lender cross-qualify the buyer’s credit worthiness before opening escrow, we can prevent buyer’s that are not fully approved to purchase. This prevents the transaction from falling apart and coming back on the market.

Concierge Services

Our concierge was established to help sellers prepare their home for sale by covering the upfront costs of renovations or repairs that can lead to a higher sales price.

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Pricing It Right!

With the internet, buyers are very informed.
They know what you bought your home for, what your home looked like when you bought it, what you’ve done to it, how much you owe on it and why you’re selling.
They compare your home to others on the market. Pricing it at Market Value or just slightly below is the best strategy to get your home sold quickly and give the buyers the best perception
of value.

Free Seller Guide

Unlocking maximum value from your home sale

Selling your home for top dollar doesn’t need expensive renovations. With a few strategic steps, you can increase your home’s value and attract buyers without overspending. This guide highlights key factors that impact your property’s value, from understanding buyer preferences to making targeted improvements. Whether you're new to selling or a seasoned pro, this guide will give you the confidence and know-how to navigate the selling process successfully.

Reviews

The Client Experience ...

Read More Reviews
"Impressed After Observing Her Integrity and Dedication… I was so impressed with Betty after meeting her through the Ventura County District Attorney's Real Estate Fraud Advisory Team that I hired her to assist me in several capacities in my Real Estate Law Firm and Commercial Appraisal office. I …
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Lindsay F. Nielson
"We Were Fortunate to Find a Talented, Knowledgeable and Reliable Agent! To be able to put our property in the hands of a trusted agent when we were 2,000 miles away was a blessing. We are grateful for your can-do attitude, your reliability, your creativity and your willingness to work hard to get…
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The Westin Family
"Winston Churchill Said It Best When He said, "I Am Easily Satified With The Very Best!" Betty makes it very clear, that as her client you are extremely important to her. She is tireless in her pursuit to represent your best interests. Her hard work and meticulous attention to detail will satisfy …
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The Shaw Family
"We Should Have Called Betty First… After being on the market with another agent for over 300 days and having the escrow cancelled six days before closing, we decided to fire our agent and work with Betty. Betty did research on the architecture and history of our home, used a professional photo…
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The Fleischer Family
"Betty Fernandez receives my highest recommendation. I have known Betty for over fifteen years. First as a neighbor and friend then as my real estate agent. Her qualities that have always impressed me are her patriotism and friendliness. However with my most recent home sale I learned that Betty's re…
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Jennifer Mayper

Personalized Market Analysis

Curious about your home's value? Let's unlock its full potential!

Discover what homes in your neighborhood are selling for and learn what your property could fetch in today’s market. Every home is unique, from its features to its location and condition. Together, we’ll analyze the details, craft a personalized marketing strategy, and position your home to attract top-dollar offers. Let’s turn your goals into results—contact me today!

Get Your Free Valuation

Receive a detailed valuation tailored to your property!